IN-STORE EXCLUSIVE: FEATURE Chapter Capsules

IN-STORE EXCLUSIVE: FEATURE Chapter Capsules

Haven Neiman

Established over a decade ago in the off-the-strip gem of Chinatown Las Vegas, FEATURE started off as simply a small sneaker store. We eventually grew into becoming a home to exclusive fashion pieces, rare finds, and other designer commodities. We also established our own in-house ready-to-wear apparel brand and over 120 of the most exclusive top-tier brands.


Besides our Chinatown Las Vegas location, over the past twelve years, we have grown to introduce three more retail locations across the West Coast. We added FEATURE at the Wynn Plaza right on the Las Vegas Strip, FEATURE at Calabasas, and FEATURE at Scottsdale. To celebrate the uniqueness of each of our retail locations, we’re excited to introduce our FEATURE Chapter Capsules. Available exclusively in-store, these capsules spotlight a selection of graphic tees and hoodies that nod to each retail location.

 

LAS VEGAS CHAPTER CAPSULES

 

Our FEATURE Las Vegas Chapter Capsules spotlight our Chinatown and Wynn locations. While FEATURE at Chinatown is an OG FEATURE location that caters to those all over the Las Vegas Valley, FEATURE at the Wynn Plaza is more geared to visitors staying on the Las Vegas Strip. With that, the FEATURE NFX Tees and Hoodies make an impression on any graphics collection. The FEATURE NFX S/S Tee spotlights a 6.5 oz medium weight 220 GSM cotton construction along with ribbed detailing that can be found at the neckline. Available in Cannoli Cream, Black, and Pigment Black, the design is made for a standard fit and incorporates screen-printed FEATURE academy branding at the front that intertwines with that location’s location and hours. At the rear is additional branding paired with Chinatown-inspired graphics. Vehicle graphics are also seen, wrapping up the rest of the silhouette. The same graphics and branding can also be seen on the FEATURE NFX Hoodie.

 

Available in Cannoli Cream, Black, and Pigment Black colorways, the FEATURE Shelbi S/S Tee is cut entirely from cotton and is made for a standard fit. A ribbed neckline also makes an impression. FEATURE academy branding and additional information is seen at the front as well as the rear, while a unique ‘Welcome to Las Vegas’-inspired graphic is placed in addition to a unique sports car graphic. Similar branding and graphics can also be found on the FEATURE Shelbi Hoodie.

 

CALABASAS CHAPTER CAPSULE

 

Opening its doors in 2019, FEATURE at The Commons at Calabasas was our first non-Las Vegas retail location. Located in Calabasas, California, this premium shopping center caters to locals and tourists alike. This third brick-and-mortar store has recently doubled its size, along with incorporating a second fitting room with infinity mirrors and color-changing LED lights. Additional wall space has been added, making room for even more artwork to come.

 

The FEATURE Calabasas Chapter Capsule introduces the FEATURE C-40 S/S Tee and C-40 S/S Hoodie. The tees are available in Cannoli Cream, Black, and Pigment Black colorways. The tee incorporates screen-printed FEATURE branding at the front and rear, while additional typography in a similar front can also be found. The standard-fitting tee includes ribbed detailing at the neckline. At the rear are Southwestern California-inspired graphics along with sports car imagery. 

 

SCOTTSDALE CHAPTER CAPSULE

 

Opening at the end of 2022, FEATURE at the Scottsdale Quarter is the fourth and most recent FEATURE retail store. This premium location can be found inside the Scottsdale Quarter, which is a premier shopping destination in North Scottsdale that combines vibrant urban aesthetics with lush desert landscaping and contemporary architecture. The FEATURE Scottsdale Chapter Capsule introduces the Scottrover S/S Tee and Scottrover Hoodie. Cut from 6.5 oz medium weight 220 GSM cotton, the tees are available in-store in Cannoli Cream, Black, and Pigment Black colorways. Made for a standard fit, the design includes ribbed detailing at the neckline as well. Screen-printed FEATURE academy branding can be found at the front and rear with additional location information. At the rear are Scottsdale-inspired graphics, including a desert with cacti, a sun, and vehicle imagery.

 

The FEATURE Chapter Capsules are available now exclusively in-store. For store hours and location information, click here.

FEATURE

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Feature Fire a Fiat Tee L/S Tee - Black
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Feature Fire a Fiat Tee S/S Tee - Bitter Chocolate
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Feature Fea-Tah Print Tee - Black
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Feature Fea-Tah Print Tee - Ox Blood Red
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Feature Paradise Royale PR Tee - Black
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Feature Paradise Royale PR Tee - Astral Aura
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Feature On The Rocks Tee - Kombu Green
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