Introducing our New mobile App, a seamless way to shop the latest in fashion, footwear, and lifestyle.
FEATURE is home to over 150 of the most exclusive and sought-after brands, including Nike, adidas Originals, Stüssy, Stone Island, Comme des Garcons, and more. Along with our name brands, we also stock our own private in-house label that features a selection of ready-to-wear apparel and graphics that encompass our mantra: ‘All Things Good.’ Join the FEATURE Family today to stay up to date on the latest collections, sneaker releases, and more, all within our app.
Billionaire Boys Club (BBC) was initially founded by American rapper, songwriter, and music producer Pharrell Williams and NIGO in 2003. The brand made its official debut in Pharell Williams' iconic 'Frontin' music video and has become a streetwear and music industry staple with its iconic arch logo and astronaut motif. With signature streetwear aesthetics, Billionaire Boys Club produces graphic t-shirts, hoodies, crewnecks, and sweatpants. The brand is also well-known for its bold graphics as well as camo and tie-dye prints. Since the beginning, the Astro-inspired brand has played an immense role in hip hop and pop culture and has maintained its relevance as a staple luxury streetwear brand to this day. Billionaire Boys Club has branched off into different sub-brands, including ICECREAM, which embodies a similar aesthetic.